Archive for the ‘Sales & Marketing’ Category

General Summary
Our client seeks a high performance person with an outstanding track record of marketing
accomplishment and leadership with the capacity for additional responsibility. This position is
responsible for identifying and qualifying game-changing innovation platforms for product, package,
and business process. Reports to Director of Marketing.

Principle Accountabilities
1. Develop strategies for driving growth behind innovation platforms and gains senior management
support. Supports Director in gaining alignment to brand strategies.
2. Develop a process for identifying and prioritizing these innovations. Recommend budgets.
3. Partner with R&D, Insights, Finance, Sales, Operations, Brands & others to qualify innovations.
Manage the transition to the Core Commercialization Teams.
4. Lead budget development and management to deliver financial targets.
5. Coach & develop the next generation of marketing leadership utilizing both formal and informal
to develop both designated competencies and functional skills.
6. Build a strong and high performance cross-functional team by influencing, motivating, coaching,
and developing team members to perform at their maximum as a team.
7. Actively seeks to improve current performance and strategies. Regular performance reviews are a
standard practice as are ways to improve consumer & shopper insights. Study P&L from various
angles to better understand how to continue to leverage company strengths.
Position Requirements
1. BS/BA Degree is required with MBA highly preferred.
2. 7-15 years experience in marketing with a Fortune 500 bard manufacturing company.
3. Excellent analytical skills with the ability to apply customer, consumer, and category data to
make sound business building decisions.
4. Experience in analysis of category and syndicated data – Nielsen, IRI, Spectra, etc.
5. High level of competency with Microsoft Word, Excel, & PowerPoint.
6. Excellent team leadership skills.

For more information contact:

Ed Hanafin
Executive VP
ed@tchresource.com

GENERAL SUMMARY
Our client is a national category leader in bard and beverage offering a broad array of
leading brands. This is a newly created position and is focused on National & Regional
Supermarket chains, Wholesalers, etc. The person in this position is ideally living in Metro
Cincinnati. Position has a very competitive salary, bonus, a car program, and very good
benefits. This position reports to VP Sales.

MAJOR RESPONSIBILITIES
1. This is a sales and sales management and leadership position that is responsible for the
development of the strategy and tactics which will deliver assigned sales & profit goals.
2. Must develop the budgets and forecasts to support the annual business plan.
3. Must be a proven leader who effectively manages and develops direct reports and brokers.
4. Must develop and maintain effective working relationships with assigned key customers.
5. Must be an effective financial manager. This includes management of the Vista trade
marketing system to stay within budget as well as to develop programs that produce desired
results.
6. Work productively with internal partners in marketing, operations, finance, R&D, customer
service.
7. Be constantly aware of and report competitive activity to all key partners along with analysis
of impact and recommended response.

QUALIFICATIONS:
1. BA/BS required with MBA highly preferred.
2. 10 years Food Sales Experience, with major regional or nationally branded company, with a
proven record of success with supermarket chains and wholesalers.
3. Excellent communication skills, written and verbal.
4. Ability to travel overnight.
5. Proficient in MS Office.

Resumes should be emailed as a Word document to:
Edward J Hanafin
EVP
Resource Executive Search
ed@tchresource.com

GENERAL SUMMARY
Our client is a category leader in bardservice offering a selection of products that are all
natural, with no shortcuts and no artificial ingredients. This is a newly created position
and is focused on National & Regional Restaurant chains and other bardservice providers.
The person in this position is ideally living in Metro Chicago but other major cities in the
MidWest will be considered and she/he will work out of her/his home office. Position has a
very competitive salary, 30% target bonus, a car program, and very good benefits.

MAJOR POSITION RESPONSIBILITIES:

1. Directly manage the current base of customers and work closely with the Director of Foodservice
Sales to establish sales volume and profit goals on an annual and quarterly basis .
2. Create opportunities for National & Regional Chains & Major Regional Operators to broaden their
menu with exciting new offerings.
3. Responsible for meeting and exceeding all sales and profit objectives for the Region.
4. Responsible for creating effective marketing programs which will lead to reaching sales & profit
goals.
5. Develop annual objectives for broker network that aligns with Corporate objectives.
6. Review pricing / profit for all customers on a monthly basis. Make recommendations monthly for
improving profit with these customers.
7. Expected to communicate with excellent verbal and written skills both internally and with key
customers within assigned area and create win-win solutions for everyone.

QUALIFICATIONS:

1. BA/BS highly preferred.
2. 4+ years Foodservice Sales Experience, with major regional or nationally branded company, with
a proven record of success with restaurant chains and other end users.
3. Excellent communication skills, written and verbal.
4. Ability to Travel.
5. Proficient in MS Office.

Resumes should be emailed as a Word document to:
Edward J Hanafin
EVP
Resource Executive Search
ed@tchresource.com

GENERAL SUMMARY
Our client is a category leader in bard & beverage in the U.S. and this position is focused on
Broadliners–both National & Regional and also National & Regional Restaurant chains. The
person in this position can live in any metropolitan area on the East Coast and will work out of
her/his home office. Position has a very competitive salary, 30% target bonus, a car program, and
very good benefits.

MAJOR POSITION RESPONSIBILITIES:

1. Open up NEW distributors and increase distribution in existing distributors.
2. Create regional opportunities for:
– Tier I & II distributors
– Regional Chains & Major Regional Operator Customers
3. Work regionally developing our clients branded and Private Label business.
4. Manage all existing distributor customers in assigned geographical area.
5. Manage broker network to achieve targeted objectives.
6. Develop annual objectives for broker network that aligns with Corporate objectives.
7. Monitor and manage marketing initiatives; bard shows, flyer activity, sales meetings etc.
8. Managing performance versus objectives for all distributors in geographic area. Developing targeted
game plans to grow annual volume .
9. Review pricing / profit for all customers on a monthly basis. Make recommendations monthly for
improving profit with these customers.
10. Work specifically with regional managers developing business, school specific district managers,
healthcare, etc.
11. Expected to communicate with excellent verbal and written skills both internally and with key
customers within assigned area and create win-win solutions for the Client and “The Customer”.
12. Ability to develop value added proposition for Licensed Brand partners.

QUALIFICATIONS:

1. BA/BS required.
2. 10+ years Foodservice Sales Experience, with major regional or nationally branded company.
(Sales experience at a broker is not acceptable).
3. 5+ years broker management experience.
4. 5+ years corporate headquarter accountability experience.
5. Excellent communication skills, written and verbal.
6. Ability to Travel.
7. Proficient in MS Office.

For more information please contact Ed Hanafin, ed@tchresource.com

General Summary
This individual will manage the go-to-market strategy for all company products & services within
the Direct to Consumer Division. This includes responsibility for the development & execution of
all marketing plan initiatives & communications strategy. D2C includes Retail Stores, Catalog, E-
Commerce, Direct Sales, and B2B. This person must be a results oriented leader and a strategic
thinker who works very well cross-functionally throughout the organization driving results. Reports
to VP, Direct to Consumer Division.

Principle Accountabilities
1. Define the strategic focus and manage the execution of D2C Division communications,
promotions, and marketing strategy.
2. Direct specific marketing & promotional plans through collaboration with Channel Managers &
Director of Product Development & Creative Services.
3. Develop the D2C advertising and media strategy to insure consistency of message across the
product portfolio.
4. Determine ROI for marketing programs and follow to achieve.
5. Identify opportunities to increase effectiveness and efficiency to improve internal processes and
streamline cross-functional requirements.
6. Set strategies for the growth, vision, and overall health of the E-Commerce channel.
7. Set strategy for online marketing programs including online partnerships/affiliations.
8. Use website to optimize value of business channels including Retail, Brand Marketing, and B2B
to insure a consistent multi-channel brand for consumers.
9. Responsible for team leadership that generates cross-functional support, commitment, and
discipline to all sales and marketing objectives.
10. Responsible the development of the D2C marketing team.

Position Requirements
1. BS/BA Degree is required with MBA preferred.
2. 10 years brand management experience in a classical CPG company, preferably bard.
3. Solid Advertising and Media Plan experience along with P&L experience.
4. Strong analytical skill and project management.
5. Ability to manage/partner with multi-disciplinary teams towards achieving common goals.
6. People management experience required.
7. Strategic vision paired with tactical experience.

For more information contact:
Ed Hanafin
Executive VP
ed@tchresource.com

Resource, Inc. has been engaged to assist in this search for a NAM, RETAIL for a frozen bard
processing company with very well known retail brands. Our client has a 90 year history
of success, current sales of over $1 Bil, and double digit growth for the past decade.

General Summary
This individual will be responsible for the management of Shoprite, A&P, Pathmark and other major
grocery retailers in the NY metro marketplace.

Principle Accountabilities
1. Responsible for the development and implementation of strategic sales plans & programs that
will lead to the attainment of sales goals.
2. Develop a strategic sales program that ensures that revenue and profit goals are realized.
3. Work closely with the Sales Operations Team to coordinate all activities.
4. Provide input to Brand Management on marketing concepts.
5. Stay totally current on product knowledge and brand initiatives and make certain customers and
team members receive and understand this knowledge.
6. Stay abreast and report all competitive activity and recommend appropriate response.

Position Requirements
1. BS/BA Degree is required with MBA preferred.
2. Significant grocery sales experience, including direct sales, is required.
3. Experience selling Shoprite, Pathmark, & A&P very important.
4. Must have excellent Microsoft Office skills.
5. Must have excellent personal presentation skills.
6. Must be very well organized, a skilled administrator, with excellent time management skill.

For more information contact:

Ed Hanafin
Executive VP
ed@tchresource.com

Resource, Inc. has been engaged to conduct a professional search for a Director of
Marketing. Our client is a well-established New England based retailer with an
outstanding reputation for quality and customer service. The Marketing Director
will help the organization develop new strategies to reach new customers and serve
as a responsible business role model to support established company policies,
standards and values.

Job Title: Marketing Director
Reports to: Vice President of Sales and Marketing

Job Purpose:
Operate the best possible Marketing Department while ensuring that customers are being
satisfied, retained and that their needs are being fulfilled. Ensure that corporate programs,
procedures and policies are followed and adhered to. Research new marketing trends with
in the retail industry. Responsible for designing and implementing improved marketing
processes. Operate to the best of their ability while ensuring that all aspects of the
Marketing Department are handled according to the organizations mission, beliefs and
standards.
Required Qualifications:
1. Bachelor’s degree from a four-year college or University.
2. Possess working knowledge of retail operations and have successfully managed a
Marketing Department or equivalent experience.
3. Proficient Excel skills and Microsoft Office applications
4. Demonstrated ability to work with people of various backgrounds, personality traits
and levels of authority to accomplish company goals.
5. Demonstrated ability to gather information, make decisions, effectively communicate
the decision and evaluate result for modifications.
6. Possess good analytical and strong organization skills, as well as effective teaching and
group speaking skills.
7. Extensive knowledge of marketing programs related to the Retail Industry.
8. Demonstrated self-motivation and successful experiences in previous jobs.
9. Excellent interpersonal and communication skills with proven ability to communicate
effectively with all levels of the organization.
10. Successful completion of pre-employment/promotion drug screen and criminal
background check (Timeline must fall within Company guidelines).
Essential Job Functions:
1. Brand Management:
•Develops long-range brand building strategies, programs and budgets that support the
organizations business goals; enhances the brand position in the market; ensures
consistent brand message and delivery; discovers opportunity to strengthen existing
department and sub-brands.
•Support the company’s internal communications efforts with all of our store associates.
2. Strategic Communications Planning:
•Develops integrated marketing programs to build sales; that leverage vendor
partnerships and coop spending; that properly position the fresh product offerings and
departments; that maintain appropriate price/value communications and that supports
companies position as a destination retailer.
•Manage the weekly sales flyer production process along with supporting point of sale
material. With the merchandising team develops the annual promotional calendar and
communications elements that support the programs and objectives of the merchandising
team.
•Support the company’s internal communications efforts with all of our store associates.
3. Public Relations and Social Media:
The Marketing Director will be a pro-active public spokesperson for the company;
appropriately promoting support of the communities in which we serve, through multiple
channels and across new technologies.
4. Web and Interactive Communications:
Develops the company’s web site as an effective communications tool. Maintains site
with current, fresh and compelling content. Stays current with changes in technology and
recommends adaptation of new communications technology.
5. Marketing and Consumer Research:
•Supports company requirements, as needed, for market and consumer research. Keeps
abreast of public sources of consumer research as it applies to our business.

Supplemental Job Functions:
1. Act with integrity and honesty in all business and social contacts with suppliers,
associates, customers, vendors and sales representatives.
2. Communicate dept. goals and policies clearly, maintaining open communication
channels for ideas, suggestions and feedback.
3. Apply company policies and procedures to the Marketing Dept.
4. Facilitate training of all new Marketing Department associates.
5. Assimilate information to prevent issues and recognize trends in performance to
determine ways to improve marketing techniques.
6. Reviews analyses of activities, cost, operations, and forecast data to determine
department progress toward stated goals and objectives.
7. Provide guidance on, identify, and share best practices to increase sales and maximize
profitability within the Company guidelines.
8. Reinforce strengths and develop strategy to transform areas for improvement.
9. Manages in a way that is Respectful, Supportive and Team Oriented.
10. Respond promptly to all phone calls and letters.
11. Exercise expense control when incurring personal expenses, scheduling store visits
and making effective use of these visits.
12. Elicit associate suggestions and is open to new ideas.

For more information please contact:
Timothy Healy                           781-837-8113
Vice President                            tim@tchresource.com
Resource, Inc.                            www.tchresource.com
T

The Marketing Manager search is for a category leading Consumer Products manufacturing company.

Our client has $900 million in sales and is experiencing solid growth.

General Summary
This Marketing Manager with will work with Brand Managers to lead attainment of short and long
term strategic and financial objectives. The primary responsibilities include project management for
new product launches, execution of marketing initiatives including advertising, promotions, package
development and marketing collateral.

Principle Accountabilities
1. Help drive the New Product process for the U.S. Retail team, taking products from ideation to
introduction.
2. Will lead the launching of several new product initiatives including P&L management, sell-in
strategy, and the actual launch.
3. Work in collaboration with the Brand Managers to help lead key marketing initiatives including
advertising, promotions, sales presentations, and marketing collateral.
4. Work with Marketing Services to assist in development of packaging from start to finish.
5. Assist with day to day marketing activities including presentation development, analysis of
competitive activity, shopper and consumer insights, etc.

Position Requirements
1. BS/BA Degree is required with MBA preferred.
2. 10+ years in CPG sales.
3. 10 years in CPG marketing experience, including new product development.
4. Excellent interpersonal skills–team player, self starter, high energy, achiever.
5. Must have project management skills.
6. Must have excellent personal verbal & written presentation skills.
7. Proficiency with MS Word, Excel, PowerPoint.
8. Ability to travel as needed.

For more information contact:

Ed Hanafin
Executive VP
ed@tchresource.com

This individual will be responsible for the development, implementation, and attainment of sales
objectives for the bardservice channel of distributors and restaurant chains in the Northeast– NY,
NJ, Eastern PA, MD, DC & DE.

Principle Accountabilities
1. Responsible for the development & management of profitable sales to Distributors &
Operators in the Region.
2. Develop a sales program for the division along with the trade marketing budget in such a way
that revenue and profit goals are realized.
3. Consistently achieve sales goals and profitability while operating within budgetary constraints.
4. Responsible for effective managing and directing the sales team.
5. Stay totally current on product knowledge and brand initiatives and make certain customers and
the sales team receive and understand this knowledge.
6. Stay abreast and report all competitive activity and recommend appropriate response.

Position Requirements
1. BS/BA Degree is required with MBA preferred.
2. Significant bardservice sales experience is required.
3. Must have very good people management skill.
4. Must have first rate broker management experience.
5. Experience selling to both bardservice distributors and restaurant chains required.
6. Must have excellent Microsoft Office skills.
7. Must have excellent personal presentation skills.

For more information contact:

Ed Hanafin
Executive VP
ed@tchresource.com

Resource, Inc. has been engaged to assist in the search for a Marketing Manager for a leading CPG
manufacturing company. Our client is a major bard processing company in the Midwest.

General Summary
This individual will work closely with the Director of Marketing, and is responsible for cross
functional leadership, strategy, planning, analysis, insight generation, and implementation of all
marketing functions, including product management for a specific business unit (SBU).

Principle Accountabilities
1. Execute the annual operating plan with moderate guidance. Effectively lead translation of
the strategic vision into products, processes, & tactics that support meeting objectives.
2. Develop hypotheses that lead to substantial improvements to current strategies & tactics.
3. Understand the SBU P&L and the financial levers that drive the business. Identify & gain
support of margin enhancing activities while building a sustainable competitive advantage.
4. Assist the Director in development of long term strategic business plans for a specific SBU.
Prioritize projects & resource allocation within a strategic framework to maximize ROI.
5. Coach, train, and career plan direct reports and maintain a very high level of morale.

Position Requirements
1. BS/BA Degree is required with MBA highly preferred.
2. 4-7 years experience in marketing with a Fortune 500 bard manufacturing company.
3. Excellent analytical skills with the ability to apply customer, consumer, and category data to
make sound business building decisions.
4. Experience in analysis of category and syndicated data – Nielsen, IRI, Spectra, etc.
5. High level of competency with Microsoft Word, Excel, & PowerPoint.
6. Excellent team leadership skills.

For more information contact:
Ed Hanafin
Executive VP
ed@tchresource.com